Incrementality

Setup incrementality experiments for data, and ensembled existing models to drive incrementality.

2022-2025Link

Omni measurement

Wrote scripts to analyze omni-shopping backend tests. Wrote proxies to estimate incrementality.

2022-2025Link

AB testing of DM campaigns

Advised on statistical methodology and developed software to quickly run AB testing and reporting, resulting in an 80% reduction in process time. Reporting included visualizations for drill down decision-making. Created results repository for long-term trend analysis.

2016-2018Link

User covariates

Covariates are user variables that we control for when analyzing impact of A/B tests. I identified impactful covariates and wrote script to compute these.

2021-2022Link